I talk about work stuff and clients that we work with every now and then, mostly because work is on my mind a lot when I get home and writing this is kinda a way to purge that stuff out of my brain, but also ’cause I like my work and I find all these different companies fascinating. Today I was working with a company that sells, or manufactures – not sure which – beaded cable ties and something called the V-Tool attacher system.

This is a beaded cable tie -- see, I bet you've seen 'em before too.
Normally most of the client I work with are very heavily industrial companies that do incomprehensible seeming things. I have to spend a bunch of time just learning what the heck it is that they do — because telling me what they do doesn’t help unless it’s in a lot of detail.
Every now and then we have a non-industrial client. It’s delightful, because I usually know exactly what they do once they tell me. For example, I know what a cable tie is. You tell me you sell cable ties and I know exactly what you’re talking about. I don’t need a long involved description of what a cable tie is, how it’s made, or what it’s used for. It’s a cable tie. I got it. It’s a plastic thingy that ties up cables.
In fact, you can even get into more detail and I’m still good. I know what beaded cable ties are, I know that cable ties are called zip ties too. I’ve even heard of fire extinguisher seals — at least once I saw a picture of them I knew what they were. You can even go into stuff that I’m not familiar with like ladder ties and I still have a basic idea. So I was delighted to have a client where I knew what they did.
V-Tool System
And then they told me that they also focused a lot on the V-Tool Fastening System and suddenly everything was dark again — I may as well be dealing with open die forging at that point (which, as you’ll recall, was an industrial method of squishing molten metal to make it stronger). It turns out that the V-Tool System is a thing actually made by Avery Dennison as an easy way to attach price tags to merchandise. They’re most commonly used by clothing stores.
There are a couple different ways of attaching price tags, and a whole host of different kinds of tag attacher systems (seriously, this is a competitive market? Apparently so.) that each work slightly differently. The standard tag attacher uses a needle to thread the wee plastic tag through the fabric — I’m sure we’re all familiar with these and yanking them off something we just bought, and later discovering that you forgot one of them as it scratches at the back of your neck.
The V-Tool system is apparently super desirable because it doesn’t actually use a needle to poke a hole in the fabric which, as you can imagine, for some things is pretty important. You don’t want a hole in your brand new silk whatever. The V-Tool actually wraps the tag stem around things, making use of straps or holes. For example, you can use the V-Tool to attach a tag through button holes, or around belt loops, or over the bridge of glasses.
And when you really start to think about it, just about every piece of clothing has some kind of strap or button hole or loop on it somewhere that you can easily thread one of these tags through. So clever idea, and it’s all automated and one-handed — you put the V-Tool to the hole, press the trigger, and pow. You have a tag attached.
Though I still can’t believe how many different companies produce tag attachers. I cannot imagine that market could possible be that large — I mean it’s B2B after all, and a typical store needs only one or a handful of the devices. You’d think they could find less crowded markets to manufacture for.